Imagine a world without branding.

The earth has no name and everyone just calls it “the planet we happen to live on”. No corporate logos, no advertising, no brands, no marketing. You wake up, pull on your unlabeled jeans and a nice blank shirt and brush your teeth with no-name toothpaste, eat some unbranded bran flakes cereal, hop in your generic car and head to work at your no logo company.

On the way, on your ad-free radio, it’s your favourite band, who happens to be The Band. You check out the billboard-free scenery and zoom by thousands of active yet bland businesses and store fronts. You need a coffee. What was that beige, not-too-memorable store on the way that specializes in selling coffee? Oh right, it was the “coffee store”. You stop and grab a semi-medium regular coffee. So far so good.

You get to work on time at the widget factory and start your job, building widgets in the factory. It’s a good day and you get several hundred units of style #R52 widgets made. At home, you search for a restaurant near your home by firing up your generic computer and using a cool search engine called “search engine”.

Off to a lovely dinner at the Italian Style Restaurant – its hard to choose between several unbranded cola options. Afterwards you head off to the hockey game, with the Edmonton hockey team (the guys in the grey jerseys) versus the Pittsburgh hockey team (also in grey jerseys). It is a good game and you drive home happy.

Welcome to your unbranded life in a generic world.