Monthly Archives: August 2011
Don’t Brand So Close To Me
The Police used to sing, “Don’t stand so close to me”. In today’s fast paced consumer society, the brand police (if they existed) would probably sing something along the lines of “Don’t brand so close to me”. And they would … read more
A World Unbranded
Imagine a world without branding. The earth has no name and everyone just calls it “the planet we happen to live on”. No corporate logos, no advertising, no brands, no marketing. You wake up, pull on your unlabeled jeans and … read more
What is a Brand?
A brand is defined by Wikipedia as “a name or trademark connected with a product or producer.” True, but brands are so much more. Brands have been around as long as human civilization and despite a little stumble during the … read more
